Conference Humiliation: They’re Tweeting Behind Your Back (The Chronicle of Higher Education) – "Perfect conditions propelled this Twitter torrent: a speaker who delivered what was apparently a technically flawed and topically dated talk to a crowd of Web experts who expected better. They reacted by flaying him with more than 500 tweets in one hour. The onslaught grew so large that it went viral—live. The conference became one of the most popular topics on Twitter, meaning strangers with no connection to the meeting gaped at Mr. Galper's humiliation when they logged onto their home pages. One consultant who coaches academics on public speaking now uses the disaster as a what-to-avoid case study." [thanks to @tonyramos for the heads up tweet]