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Elevator pitch?

Here’s a good example of Principle #2: Any rational response to “What’s the worse that can happen?” is most likely wrong.

I was meeting my prospective client on the 37th floor. The elevator was crowded, but by the time we got close to my floor, I was the last person on. I had a weird feeling. Then the lights went out and the thing started dropping. The elevator stopped after it went down about 10 floors, and the doors opened and I got out.

People were milling around and I was told there was a malfunction. No kidding. Apparently, a fire alarm was triggered, and that was supposed to send the elevators down at a slow pace. This one just happened to drop more quickly.

I got back on the elevator, believe it or not, and went to my appointment to make my presentation. I didn’t tell the prospective client what happened, but he could tell something was wrong. I eventually did get his business. (Full story on NY Times)

Hat tip to Denise Graveline of The Eloquent Woman

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