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If you only read one thing this week...

make sure it’s “The Last One Percent that Kills You” by Dan Pallotta. A huge percentage of the all the presentation mishaps and disasters written about on this blog in the last three years could have been avoided by adhearance to the principles it outlines.

They assured us that they had a flat screen TV that would accommodate the slide show. I arrived an hour before the party to set up. Sure enough, the TV was there, but the input jacks were inaccessible. They were on the back of the TV, and it was bolted to the wall. I wasn’t until the party was nearly over that we learned that we could access the input jacks through an outlet in the floor.

For example, I’ve seen more charity events than I can count at which expensive banners get produced but no one has thought about the last step — how they’re going to be rigged. People think they’ll figure it out when they get there. But 40 mile-an-hour winds require a little more thought than that. The work of a branding company, a graphic design firm, and a banner production company are all thwarted because the banner can’t be hung.

We could chock it all up to the fact that accidents happen, but I think that does a disservice to accidents. The last 1% gets overlooked because of a lack of rigor in communication. We play fast and loose with language. Here are a few things we can do to prevent our efforts from being upended:

  • Beware the tacit agreement. If someone says something that doesn’t make any sense to you, don’t politely nod, pretend that you understand, and let it go. If you don’t understand what they’re talking about, there’s a damned good chance they don’t either. We’ve all experienced a thousand conversations in which neither of us understood what was just said, but we both just let it go and implicitly hope for the best. Don’t be reticent. Speak up.

He continues with five more suggestions that are even more useful (Develop a Pavlovian reaction to the words “I think”, Have multiple conversations about the same thing, Fill in the blanks, Speak like an air-traffic controller, Visualize disaster).

I can’t say enough about this article. It should be taped to every cubical and office wall in the world.

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